You don’t have to be underpaid to make your work accessible.
Strategic Business Modeling & Pricing for Equity
Get instant access to this on-demand webinar with Tristan Katz & Brooke Monaghan
90 mins | captioned | recorded | sliding scale $25-85
How many times have you heard:
“I really want to work with you but I just can’t afford it”?
Your work is in demand and you care about making it accessible. Maybe you even offer sliding scale pricing or scholarship opportunities to make that happen.
But the tension between what your audience is able to invest and what you know you need to earn has you wondering…
Is it really possible to run a sustainable business without excluding people who you want to support?
If you start thinking strategically about your business model it is!
A sustainable business model requires you to to offer something folks want at a rate they can actually pay while also keeping your business going.
So if you want to work with folks with different levels of privilege and access, figuring out a more equitable and sustainable model is a requirement, not a choice.
And yea, it takes some creativity. But when you understand the basics of strategic business modeling and offer development, it’s a lot easier.
On-demand webinar
Strategic Business Modeling & Pricing for Equity
90 mins | captioned | recorded | sliding scale $25-85
Learn the foundations of building a strategic, sustainable business model that meets folks with different needs and levels of access.
Your instructors
Brooke Monaghan (she/her)
Tristan Katz (they/he)
In this on-demand class, you will learn:
What equity is anD how it relates to your business model and pricing strategy
Strategies for developing services for different types of clients with varying needs and levels of access to resources
Pricing strategies to make your offers accessible to your clients and sustainable for you
How to encourage clients to make appropriate and informed decisions when taking advantage of sliding scales, payment plans, and scholarships
Does this sound like you?
If so, this class is for you.
You’re worried the wrong people might take advantage of your sliding scale and are overwhelmed by the logistics of vetting scholarship and sliding scale applicants
You’re filling your programs by offering scholarships or all of your clients are coming in at your lowest pricing tier and you’re being underpaid as a result
You’re wondering if you have to choose between making money and running an equitable business
You’re telling yourself it’s wrong to charge the rates that you know you need to charge to make it
You know equity is important, but have no idea how to put it into practice in your business
You have no idea what a business model or pricing strategy is
Meet your teachers
-
Tristan is a writer, educator, business consultant, and equity-inclusion facilitator specializing in culturally competent marketing strategies and LGBTQ+ Diversity, Equity, Inclusion, & Belonging (DEIB) training and consulting. Tristan’s intention is to share this work with an anti-oppression and intersectional lens.
He currently serves as COO and Director of Programming for Fruition Growth Network, a platform designed to support entrepreneurs with affordable programming, free trainings, coaching, and community.
Tristan was named one of the game-changers in yoga by Yoga Journal magazine in 2021 and they spent several years serving on the Board of Directors at Accessible Yoga before the non-profit dissolved in early 2024. Tristan’s clients are at the forefront of creating more access and inclusion in the yoga and wellness industry, with social media audiences of 20k and above; many of them have been featured in NPR, the New York Times, NBC, and USA Today, and have worked with companies like Google, the Met, and TikTok.
Tristan is honored to facilitate equity-inclusion work in yoga spaces and beyond, and they’ve worked with organizations like Portland Public Schools, HubSpot, Stanford University’s YogaX program, Northwest Harvest, Breathe for Change, Williston Northampton School, and many more.
As a longtime student of social movements and social justice, Tristan’s work centers on values-focused marketing, the exploration of power and privilege, and the intersection between solidarity and entrepreneurship.
-
Brooke is a certified leadership coach specializing in supporting alternative lifestyle business owners on a mission to set things straight in their industry. In her business coaching she focuses on business model design, offer development, and messaging to create a strong, solid foundation. She also founded Fruition Growth Network as a platform to make quality business support accessible to the average lifestyle business owner.
Brooke earned her bachelor’s degree in Entrepreneurial Management in 2012 and got her footing in operations and leadership while working in retail management for 9 years. During her time as a General Manager for a major international brand she achieved the second highest year-over-year growth of all of their stores in the US with a 13% increase during a time when nearly all brick and mortar retail was in major decline. She credits the unheard of growth to her focus on taking care of her staff and creating systems that facilitated operational excellence.
After a stop in the non profit sector where she honed her skills in process improvement, she started her consulting business and first podcast which eventually led to her career as a business coach.
Now she brings the same concepts that made her a successful manager to her work with her clients - focusing on the intersection of wellbeing and bottom line, she guides values-led lifestyle business owners to intentionally design profitable businesses around their values and their desired lifestyle.
Get instant access
Strategic Business Modeling & Pricing for Equity
90 mins | captioned | recorded | sliding scale $25-85
Learn the foundations of building a strategic, sustainable business model that meets folks with different needs and levels of access.