Beyond the Binary: Reimagining Gendered Language in Marketing
In this episode, Tristan and Brooke unpack a deeply nuanced, often messy conversation about the use of the word women (or womxn) in values-driven marketing—and what it means when that word doesn't fit. We talk about the continued use of gendered language in spiritual, somatic, and entrepreneurial spaces, the harm it can unintentionally cause, and how we might reframe our language to be more aligned, expansive, and inclusive.
This one’s part call-in, part call-out, and 100% rooted in care.
We explore:
The disconnect between inclusive intentions and exclusive language
Tristan’s personal journey navigating gender and visibility in business
Why narrowing your niche around “women” can unintentionally uphold the very systems we’re trying to dismantle
What it really means to market beyond the binary
The power of resonance—and who gets left out when we default to gendered branding
Whether you’re a coach, healer, artist, or entrepreneur, this episode invites you to pause and reimagine how you speak to your people—especially if your people are more expansive than the word women can hold.
Relevant Resources:
Tristan’s article, “What to Say Instead of “Womxn” and Why It Matters”
Tristan’s article, “Spiritual Work Shouldn’t Harm: On Gender, Power, and Sacred Practice”
More free resources on gender and trans inclusion work
Call to Action:
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