Rethinking Niching & Pricing: Beyond Boxes, Buzzwords, & Business as Usual
This episode was not planned—but it needed to happen. In a spontaneous and electric conversation (recorded in early January), Tristan and Brooke riff on one of the most overused and misunderstood concepts in the online business world: niching.
What unfolds is a real-time unraveling of binary thinking—about how we define ourselves, our work, and our worth.
We dig into:
Why the dominant narrative around niching is flawed—and how it's keeping many of us stuck
The myth of “clarity” and how it can be weaponized against multi-dimensional entrepreneurs
A new lens on pricing, sustainability, and self-trust
The false binary of “strategic” vs. “authentic” visibility
How queer and trans experience often mirrors the complexity of marketing in extractive systems
This one’s got whiteboard energy. It’s messy, layered, and full of moments that might help you see your work (and your marketing) in a new light.
If you’ve ever thought: “I do too many things. I don’t have a clear niche.” or “I don’t know how to price my work in a way that feels good and still pays the bills…”
...this conversation is for you.
Mentions & Resources:
Shoutout to Clementine Gold Group
Biz Models for Equity on-demand webinar
Call to Action:
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